An SEO (Search Engine Optimization) specialist is the one who specializes in optimizing websites to improve their visibility in search engine results pages (SERPs). The primary goal of an SEO specialist is to enhance a website’s search performance, driving more relevant traffic and improving the site’s overall online presence.
What are the responsibilities?
They are responsible for the Keyword Research, On-Page Optimization, Content Strategy, Link Building, Analytics and Reporting, Local SEO and must stay informed on industry trends.